Chloe Andrea Welgemoed is a South African born Creative/Art Director based in the UK with a background in Styling. Her career began in Textile printing, Graphic Design and Garment manufacturing and soon after in the online retail space. Chloe birngs people together, using Fashion as a tool to create conversations around how style speaks through culture. Chloe is multi-disciplinary in her approach, consulting with brands globally to challenge themselves towards using their platforms to support young talent. Her recent work includes an advertorial for Dazed 30th edition for Moncler and an editorial on Amapiano and it’s increasing development in the international space as well as a print editorial for In-Style New York and Time Magazine. Chloe works closely alongside Thebe Magugu recently working in Florence on the Designer Showcase at Pitti Uomo and on collections reaching platforms such as SHOW Studio, British Vogue and Another Magazine.