Chloe Andrea Welgemoed is a South African born award-winning creative based in the UK
with a detailed eye for Creative, Image Direction and Styling. Chloe brings people together,
using fashion as tool to create conversations around how style speaks through culture.
Chloe is multi-disciplinary in her approach, consulting with brands globally to challenge
themselves towards using their platforms to support young talent. Chloe is the director
a Creative Studio called Spanspek which aims to do just that.
Her work includes an advertorial for Dazed 30th edition for Moncler and an editorial on
Amapiano and it’s increasing development in the international space. The final print editorial
for In-Style New York and a special feature in Time Magazine. Chloe worked closely alongside
Thebe Magugu notably in Florence, Italy on the Designer Showcase at Pitti Uomo, The V&A
‘Fashion in Motion’ Show in London, the AZ Factory Amigos collaboration at the Cartier Art
Foundation for Contemporary Art and on collections reaching platforms such as SHOW Studio,
various Vogue’s and Another Magazine.
Glamour South Africa’s Most Glamourous award for Visionary Art Direction & Styling in 2025.
Stylist of the Year 2022 at the Fiasa Awards in South Africa.
Nomination for African Stylist of the Year at the Abryanz Style Fashion Awards 2018 in Uganda.
After meeting Maripol at her 75th Birthday, Chloe has been documenting her process in a VISUAL DIARY.
with a detailed eye for Creative, Image Direction and Styling. Chloe brings people together,
using fashion as tool to create conversations around how style speaks through culture.
Chloe is multi-disciplinary in her approach, consulting with brands globally to challenge
themselves towards using their platforms to support young talent. Chloe is the director
a Creative Studio called Spanspek which aims to do just that.
Her work includes an advertorial for Dazed 30th edition for Moncler and an editorial on
Amapiano and it’s increasing development in the international space. The final print editorial
for In-Style New York and a special feature in Time Magazine. Chloe worked closely alongside
Thebe Magugu notably in Florence, Italy on the Designer Showcase at Pitti Uomo, The V&A
‘Fashion in Motion’ Show in London, the AZ Factory Amigos collaboration at the Cartier Art
Foundation for Contemporary Art and on collections reaching platforms such as SHOW Studio,
various Vogue’s and Another Magazine.
Glamour South Africa’s Most Glamourous award for Visionary Art Direction & Styling in 2025.
Stylist of the Year 2022 at the Fiasa Awards in South Africa.
Nomination for African Stylist of the Year at the Abryanz Style Fashion Awards 2018 in Uganda.
After meeting Maripol at her 75th Birthday, Chloe has been documenting her process in a VISUAL DIARY.
EXHIBITION
2021 - British Journal of Photography I International Photography Award - Seen Fifteen Gallery, London, UK
2022/23 - V&A Africa Fashion Exhibition
2023 - Photo Vogue - Your 501 Story : The Exhibition
2023 - Lavazza Calendar 2024 ‘More Than Us’ Base Milano, Milan, Italy
2024/25 - M&Others: Fashion and Motherhood" exhibition at the Fashion Museum Hasselt in Belgium
2022/23 - V&A Africa Fashion Exhibition
2023 - Photo Vogue - Your 501 Story : The Exhibition
2023 - Lavazza Calendar 2024 ‘More Than Us’ Base Milano, Milan, Italy
2024/25 - M&Others: Fashion and Motherhood" exhibition at the Fashion Museum Hasselt in Belgium
MAGAZINES / MEDIA
VOGUE [USA/UK/KOREA/ITALIAN/COLLECTIONS / 10 MAGAZINE / WWD
DAZED / ANOTHER / GQ / CARCY / INSTYLE NY / PAPER / METAL / FGUK
TIME / SINDROMS / TUSH / FRANKFURTER ALLGEMEINE QUARTERLY
SICKY / REVS / SHOWSTUDIO / NATAAL / BUBBLEGUMCLUB / CECZA
SOCCERBIBLE / AFI / BETWEEN10AND5 / IQHAWE / THE MET MUSEUM
VOGUE COLLECTIONS / ELLE BRASIL / CNN / i-D / BOF / 90ANTIOPE
DAZED / ANOTHER / GQ / CARCY / INSTYLE NY / PAPER / METAL / FGUK
TIME / SINDROMS / TUSH / FRANKFURTER ALLGEMEINE QUARTERLY
SICKY / REVS / SHOWSTUDIO / NATAAL / BUBBLEGUMCLUB / CECZA
SOCCERBIBLE / AFI / BETWEEN10AND5 / IQHAWE / THE MET MUSEUM
VOGUE COLLECTIONS / ELLE BRASIL / CNN / i-D / BOF / 90ANTIOPE
CLIENTS
DIOR / VALENTINO / MONCLER / LORO PIANA / TIMBERLAND / ADIDAS
BIRKENSTOCK / MANOR / H&M / NETFLIX / LEVIS / CANADA GOOSE
DOM PERIGNON / PUMA / NIKE / APPLE / JAMESON / UBER / BAILEYS
L’OREAL / MINI COOPER / MICHELOB / BADOIT / DACIA / STOKKE
VIWA / COCA-COLA / NIVEA / KURT GEIGER / CARVELA / VOLKSWAGEN
SMIRNOFF / JACK DANIELS / BARCLAYS / MAXICOSI / NESCAFE / KINTO
ROYAL STAG / DSTV / SHOWMAX / MUTZIG / MTN / VODACOM / GLO / FNB
OPERA MINI / SMIRNOFF / TELKOM / RAJAH / REDTAG / AXE / MERCEDES
CHEVROLET / PLAYBOY / TRIUMPH / MCDONALDS / GREENCROSS
BIRKENSTOCK / MANOR / H&M / NETFLIX / LEVIS / CANADA GOOSE
DOM PERIGNON / PUMA / NIKE / APPLE / JAMESON / UBER / BAILEYS
L’OREAL / MINI COOPER / MICHELOB / BADOIT / DACIA / STOKKE
VIWA / COCA-COLA / NIVEA / KURT GEIGER / CARVELA / VOLKSWAGEN
SMIRNOFF / JACK DANIELS / BARCLAYS / MAXICOSI / NESCAFE / KINTO
ROYAL STAG / DSTV / SHOWMAX / MUTZIG / MTN / VODACOM / GLO / FNB
OPERA MINI / SMIRNOFF / TELKOM / RAJAH / REDTAG / AXE / MERCEDES
CHEVROLET / PLAYBOY / TRIUMPH / MCDONALDS / GREENCROSS
THEBE MAGUGU /RICH MNISI / MMUSOMAXWELL / THUSO MBEDU
LULAMA WOLF / VIVIERS / MOONCHILD SANELLY / SHO MADJOZI
LULAMA WOLF / VIVIERS / MOONCHILD SANELLY / SHO MADJOZI